Here's some really interesting sites I found. Some of the sites are about Viral-marketing and others about social media. Most of them are in finnish, but two last ones are in english :) Check them out:
http://publications.theseus.fi/bitstream/handle/10024/22726/ojala_tiina.pdf?sequence=1
https://wiki.uef.fi/pages/viewpage.action?pageId=16090458
http://www.akvamariini.fi/blogi/2010/05
http://bloggaajat.com/tarkein-salaisuus-hyvin-toimivan-viraalimarkkinoinnin-taustalla/
http://socialmediatoday.com/node/585936?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter
-Marko
-Marko
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